Apple Starts To Take Piracy Seriously

Yesterday, we found out about an upcoming technology from Microsoft that may have as a result millions of users having to watch ads bundled with their downloaded media files, or paying for skipping them. In the meantime, Apple was concerned with serious problems, and filed an application with the US Patent & Trademark Office for a technology similar to Microsoft's Windows Genuine Advantage platform...


Apple's patent, bearing number 20070288886, is about “Run-Time Code Injection To Perform Checks” or, to be more specific, yet another "digital rights management system able to restrict execution of that application to specific hardware platforms". Apple didn't make any breakthrough by noting that digital information can be copied as easy as possible, and that you can't trust your users not to illegally distribute copies of data they purchased, but it's good (at least for them) they are coming up with a solution to protect their products better.

At this time, there is no additional information about when this patent is going to be introduced in Apple's products, but I only hope one thing, that they'll exceed in terms of quality and user annoyance-level Microsoft's Windows Genuine Advantage...