Microsoft Enters The South Korean Internet TV Market

For large companies as Microsoft, Google or Yahoo, the only chance to keep growing is to enter new markets and pursue projects completely different from what they've done so far. Obviously, this is only going to happen between certain boundaries, because I can't imagine Google producing and selling eco food, for example. Anyway, today it's not about Google, because they seem to be on the right path, and we didn't have any interesting news about them in the last weeks. This one is just as big, because Microsoft just decided to enter South Korea's Internet TV market!

Baiscally, Microsoft agreed to become partner with two South Korean companies and take advantage together of the fast-growing Internet TV market. These two companies are Daum Communications Corp, second largest Web portal in South Korea, and the local set-top box maker Celrun, according to Daum's spokeswoman, Park Hyun-Jung.

While Daum will provide content, know-how and access to a wide range of people that are already using its services, Microsoft will throw its own IPTV solutions into the pot, as well as focusing on the marketing part. At last, Celrun will come with the hardware part required for the mix to be complete.

The result? That's what remains to be seen, because at this time, only the basics of the recipe are known. If the consumers will consider this Internet TV effort to have tasty results or not, that's a bit too early to estimate, so let's leave Microsoft and their South Korean partners to cook the cake properly...