Microsoft - Life Without Walls

As you probably know already, Microsoft has started a very expensive advertising campaign to push up Windows Vista. We talked about this a few months ago, when it was only in the project stage, but I skipped the first few ads released as part of this campaign, ads that included Bill Gates himself and Jerry Seinfeld in the cast. Why did I do that? The answer is simple - they were a big zero to me, and saying they were bad, meaningless, a waste of money, and so on, that's what everybody did. Now, I think I will follow my calling and finally do what (probably) most people will do, and talk about the shift of direction that is taking place...

Now, I don't know if this is the truth or just a quick way of covering a disaster, but Microsoft just announced that the "teaser ads" I mentioned earlier, released two weeks ago, will be pushed aside and make room for a new series, starting tonight. I only ask one thing - why go on with this???

If I would be in their place, I would simply admit the mistake that's Vista, and put as much money as possible into developing the next Windows version, maybe I'll get it right. Anyway, since I am not in the position to change anything in the way Microsoft is considering to go on, I will let it be and move to the next part - the "Life Without Walls" campaign.

So, like it or not, Microsoft's advertising crusade goes on, and - hopefully - this time, everything will have a meaning. According to the Redmond giant, the new ads will aim at "tearing down the walls," whatever that means. Even more, they say the new ads will "celebrate the diversity and passion of consumers around the world who use Windows to stay in touch with the people, information and ideas that they care about."

Well, at least the "Life Without Walls" image gallery at Microsoft.com looks interesting, but I have no idea about the ads to come, especially since a "Real PC" series is also scheduled, containing ads to fight directly Apple's "Get a Mac" campaign.

For now, this is it. If the new ads prove to be as meaningless as the previous ones, be sure we won't talk about them! :)