New Microsoft Ads
Published by: Codrut Nistor, in News
January12th2009
Oh, no, Microsoft started to advertise for Linux! Well, it's not quite there just yet, but what else can you imagine when hearing that software can save you money? What kind of software can save you money, other than free software? I know, this is not the naked truth, but it's not that far from it, either. After all, doing a new series of ads entitled "It's Everybody's Business," but targeted at the corporate market isn't that brilliant...
...and that's exactly what Microsoft is doing now, with interviews with executives of huge companies like Coca-Cola and clothing retailer Quicksilver, talking on how good software keeps them competitive for the new Microsoft ads everybody is going to ignore after the first view.
According to Gayle Troberman, general manager of Microsoft's advertising and customer engagement team, "We think software can provide one of the biggest competitive advantages, and that’s especially critical now when a lot of companies are struggling just to keep the lights on. Investing in the right solutions can help organizations cut costs, improve productivity, fuel innovation, and stay ahead of the competition. Those differentiators become even more important when a company’s customers begin scrutinizing their purchases." Purchases...or maybe - even better - free software picks?
Wait, there's one more cherry on top of Microsoft's cake! "Microsoft provides a range of technologies for our business customers that allow people to do more — to collaborate more, to innovate faster, to be more efficient. Our first business campaign worked well in getting people to understand what they can do with software, but with this campaign we’re taking that a step further and getting more specific about how the products empower people to make an impact."
"First business campaign???" Who still remembers that one? To be honest, Microsoft's advertising efforts in the last years have been absolutely pathetic, so there's nothing to remember. What they should do is concentrate on the next Windows version so they get it right. If they manage to release a "new Vista," it may be their last one...
...and that's exactly what Microsoft is doing now, with interviews with executives of huge companies like Coca-Cola and clothing retailer Quicksilver, talking on how good software keeps them competitive for the new Microsoft ads everybody is going to ignore after the first view.
According to Gayle Troberman, general manager of Microsoft's advertising and customer engagement team, "We think software can provide one of the biggest competitive advantages, and that’s especially critical now when a lot of companies are struggling just to keep the lights on. Investing in the right solutions can help organizations cut costs, improve productivity, fuel innovation, and stay ahead of the competition. Those differentiators become even more important when a company’s customers begin scrutinizing their purchases." Purchases...or maybe - even better - free software picks?
Wait, there's one more cherry on top of Microsoft's cake! "Microsoft provides a range of technologies for our business customers that allow people to do more — to collaborate more, to innovate faster, to be more efficient. Our first business campaign worked well in getting people to understand what they can do with software, but with this campaign we’re taking that a step further and getting more specific about how the products empower people to make an impact."
"First business campaign???" Who still remembers that one? To be honest, Microsoft's advertising efforts in the last years have been absolutely pathetic, so there's nothing to remember. What they should do is concentrate on the next Windows version so they get it right. If they manage to release a "new Vista," it may be their last one...
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