Over And Out!!!
Published by: Codrut Nistor, in News
June14th2008
Remember the Microsoft-Yahoo deal? I am sure you do, but I have to add that, in fact, that was no deal, because Microsoft got rejected, as most of us were expecting to happen. After hearing that Microsoft may still have Yahoo targeted, I really had no idea what to think anymore. To make matters even worse, various "outside forces" are trying to force Yahoo into accepting to become a part of Microsoft, but today, hopefully, everything has just come to an end!
Let's leave the past behind now. Why? Well, some previous rumors were saying that Yahoo and Google could get together, so Google services would be used by Yahoo. Now, that has been confirmed. As the official press release says, Google "announced that it has reached an agreement that gives Yahoo! the ability to use Google's search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada. In addition, Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo will continue to operate its own search engine, web properties and advertising services."
Bye bye, wicked Microsoft!
...but wait, there's even more - "In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services bringing easier and broader communication to users."
I guess we should all wait and see how this works in the long term, but I am sure everything will be just fine. I love the interoperability part the most. Obviously, I would also love to see Steve Ballmer's face when he got the news. That would really be priceless! What about you?
At last, since I said "long term," here's what we know: "The agreement has a term of up to ten years: a 4-year initial term and two 3-year renewals at Yahoo!’s option. Financial terms between the two companies were not disclosed."
Godspeed, Google, and godspeed, Yahoo! The future just got a bit more interesting...
Let's leave the past behind now. Why? Well, some previous rumors were saying that Yahoo and Google could get together, so Google services would be used by Yahoo. Now, that has been confirmed. As the official press release says, Google "announced that it has reached an agreement that gives Yahoo! the ability to use Google's search and contextual advertising technology through its AdSense™ for Search and AdSense for Content advertising programs. Under the agreement, Yahoo! has the option to display Google ads alongside its own natural search results in the U.S. and Canada. In addition, Yahoo! can serve contextually targeted ads on its U.S. and Canadian web properties as well as on its current publisher partner sites. Yahoo will continue to operate its own search engine, web properties and advertising services."
Bye bye, wicked Microsoft!
...but wait, there's even more - "In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services bringing easier and broader communication to users."
I guess we should all wait and see how this works in the long term, but I am sure everything will be just fine. I love the interoperability part the most. Obviously, I would also love to see Steve Ballmer's face when he got the news. That would really be priceless! What about you?
At last, since I said "long term," here's what we know: "The agreement has a term of up to ten years: a 4-year initial term and two 3-year renewals at Yahoo!’s option. Financial terms between the two companies were not disclosed."
Godspeed, Google, and godspeed, Yahoo! The future just got a bit more interesting...
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