Yahoo Got Mash’Ed!

Yahoo, and Mash, two things that seem to have nothing in common, since if you simply hear about them, you'll instantly think about the MASH TV series - at least that what I just did...but the reality is quite different, since Yahoo! Mash is a social network service released in early September, 2007. What's so special about it? We'll see that right away, but now let me say just this - Yahoo got Mash'ed this time!


Smashed, mash'ed, crushed, call it as you wish, because Yahoo! tried to compete with other social networking sites by offering "mashups" of existing online services packed inside a single user interface. While the idea doesn't sound bad at all, it seems their try failed, since they just announced all its Mash subscribers they only have one month left until their world is going to be pounded into dust. Sad, but true. That's life, what else can I say?

Oh, yeah - one of the answers to the questions regarding the mystery surrounding Yahoo! Mash is that this social network was in a private beta stage since its release until now, so most Internet users didn't have any chance to check it out. Unfortunately, now all comes to an end, as I said. Why?

Yahoo needs to concentrate on areas that are really working, and it seems Mash was simply a victim of redirecting vital resources from projects that "could" work to the ones that "do" work, and by that, I understand "making money," or at least "almost making money," like Flickr, for example.

I don't know why, but I think successful innovation is not something to happen with big companies like Yahoo or Microsoft. See this case, see Vista, and judge for yourselves. If you get to any conclusion, don't forget to drop your comments below, of course!